The current status of microcomputer usage in the marketing programs of AACSB-accredited colleges and universities |
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| Authors: | David L. Kurtz Louis E. Boone |
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| Affiliation: | (1) Seattle University, Seattle, USA;(2) University of South Alabama, Alabama, USA |
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| Abstract: | ![]()
This paper presents the results of a comprehensive survey of microcomputer usage in marketing education today. This status report indicates that AACSB-accredited universities are making considerable progress in integrating microcomputers into their marketing programs. |
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