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Understanding loyalty program effectiveness: managing target and bystander effects |
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| Authors: | Lena Steinhoff Robert W. Palmatier |
| Affiliation: | 1. Marketing Department, University of Paderborn, Warburger Strasse 100, 33098, Paderborn, Germany 2. John C. Narver Endowed Chair in Business Administration, Michael G. Foster School of Business, University of Washington, 418 PACCAR Hall, Box 353226, Seattle, WA, 98195-3200, USA |
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| 本文献已被 SpringerLink 等数据库收录！ | |