| 论物流企业的品牌战略选择 |
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| 引用本文： | 李留法. 论物流企业的品牌战略选择[J]. 中国市场, 2007, 0(23): 8-9 |
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| 作者姓名： | 李留法 |
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| 作者单位： | 许昌职业技术学院 |
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| 摘 要： | "就算亏本我也要创品牌"。一个国内著名物流企业的老总曾经这样说。今天,企业已进入战略制胜时代,物流企业做大做强靠战略,而解决好战略问题的关键就是品牌的创立与发展。
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| 关 键 词： | 物流企业 品牌策略 品牌战略 |
On the Choice of Brand Strategy of Materials Circulation Enterprise |
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| Li Liufa. On the Choice of Brand Strategy of Materials Circulation Enterprise[J]. China Market, 2007, 0(23): 8-9 |
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| Authors: | Li Liufa |
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| Abstract: | I'll manage to set up a brand in spite of loss capital,(?) said a famous Chinese boss of circulation enterprise.Nowadays,enter- prises have come to a stage when they defeat their opponents by choosing strategies.Making the circulation enterprise powerful must rely on strategies.The point of settling the strategy problem is the brandís establishment and development. |
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| Keywords: | materials circulation enterprise brand strategy brand tactics |
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