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| 遵化市旅游资源的深度开发及营销策划方案 | |
| 引用本文： | 黎洁,马进. 遵化市旅游资源的深度开发及营销策划方案[J]. 旅游学刊, 2001, 16(1): 58-61 |
| 作者姓名： | 黎洁 马进 |
| 作者单位： | 1. 西安交通大学旅游管理系,陕西,西安,710049 2. 河北遵化市委,遵化,064200 |
| 摘 要： | 河北省遵化市地处京津腹地,旅游资源丰富,近年来积极发展旅游业.但目前旅游资源的深度开发不够.本文从遵化市旅游产业现状入手,分析了当地主要旅游资源的开发现状和开发方向,探讨了遵化旅游宣传促销的总体思路和主题形象等,并专门研究了清东陵旅游资源的深度开发及清东陵的整体营销策划方案. |
| 关 键 词： | 遵化市 清东陵 旅游资源 整体营销策划 |
| 文章编号： | 1002-5006(2001)01-0058-04 |
| 修稿时间： | 2000-09-20 |
On the In-Depth Development of Tourism Resources in Zunhua and Its Overall Marketing Plan |
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| LI Jie,MA Jin. On the In-Depth Development of Tourism Resources in Zunhua and Its Overall Marketing Plan[J]. Tourism Tribune, 2001, 16(1): 58-61 | |
| Authors: | LI Jie MA Jin |
| Affiliation: | LI Jie1,MA Jin2 |
| Abstract: | Zunhua is located in the near reach of Beijing and Tianjin and has rich tourism resources,but the tourism resources here are not fully exploited. Starting from the present situation of the tourism industry of Zunhua,the essay analyses the direction of the tourism resource exploitation in Zunhua,the general plan of publicity promotion and the theme image of Zunhua's tourism,and discusses the further exploitation of the Qing East Mausoleum and its overall marketing plan. |
| Keywords: | Zunhua City Qing East Mausoleum tourism resources marketing plan |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |