普洱茶文化与产业发展关系研究

本文认为,普洱茶文化集民族文化与大众文化、历史底蕴与现代精神于一体,深入挖掘普洱茶文化的内在价值,将其融入普洱茶产业化的各个环节,实现文化与经济的有机结合,对于促进普洱茶产业发展具有一定积极作用。文章提出,要用文化的思路来加工、包装、营销普洱茶产品,以文化内涵拓展产业发展的市场空间,将茶叶消费转向文化消费,延伸茶叶产业增值链,以普洱茶文化支撑茶产业的发展。

Research on the Relationship between the Culture and Industrial Development of Pu-Erh Tea

The authors put forward that the culture of Pu-Erh Tea integrates nati onal culture with popular culture,, history inside stories and modern spirits. So, we should, first, deeply exploit all the intrinsic value of Pu-Erh Tea Cu lture; second, integrate it into every section of Pu-Erh Tea industrialization ; third, achieve a better balance between culture and economy; fourth, involv e Pu-Erh Tea culture into Pu-Erh Tea Product process, package and marketing; f ifth, expand market space for industrial development; sixth, change Pu-Erh Te a consumption into culture consumption; seventh, extent the value-added chain of Tea industry; and eighth, support Tea industry development in Simao with th e help of Pu-Erh Tea culture.