| 固定形式印刷品广告发展现状及趋势 |
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| 引用本文： | 杨晋安.固定形式印刷品广告发展现状及趋势[J].陕西省行政学院陕西省经济管理干部学院学报,2007,21(1):86-88. |
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| 作者姓名： | 杨晋安 |
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| 作者单位： | 陕西省工商行政管理局,西安710004 |
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| 摘 要： | 在我国固定形式印刷品广告的发展基本上可分为两个阶段：一是兴起阶段。二是发展阶段。无论是兴起阶段还是发展阶段。固定形式印刷品广告都呈现出良好的发展前景，但也存在不少问题。固定形式印刷品广告低廉的成本及极强的针对性、亲切感和真实性，必将受到企业经营者的青睐，具有一定的市场发展空间和生存环境。
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| 关 键 词： | 固定形式 印刷品广告 发展空间 |
| 文章编号： | 1008-827X（2007）01-0087-03 |
| 收稿时间： | 2006-09-16 |
| 修稿时间： | 2006年9月16日 |
The Tendency and of Development of the Fixed Form Present Situation of Printed Matter Advertisement |
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| YANG Jin-an.The Tendency and of Development of the Fixed Form Present Situation of Printed Matter Advertisement[J].Journal of Shaanxi Administration School and Shaanxi Economic Management School,2007,21(1):86-88. |
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| Authors: | YANG Jin-an |
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| Institution: | YANG Jin-an (Shaanxi Industrial and Commercial Bureau; The Advertising Place of Trade Murk,Xi＇an 710004, China) |
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| Abstract: | In our country, the regular printed matter advertisement may be divided into two stages basically： One is to upraise stage, the other is to develop stage No matter what is upraising stage or developing stage, the regular form advertisement of printed matter presents has a bright future, but there is also a lot of problems. The cheapest cost of fixed form advertising and strong specific aim, cordial sense and actuality of printed matter, so this drew entrepreneur＇s attention and it is necessary to develop space and survival environment. |
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| Keywords: | fixed form printed matter advertisement developing space |
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