情感信任情景下创业网络结构特征对吸收能力的影响

创业网络构建与开发是克服创业企业新生性成长劣势和获得各种资源的有效途径。基于社会网络理论和吸收能力理论，结合中国关系社会的现实情境，构建创业网络结构、情感信任与吸收能力关系的理论模型。研究发现，网络规模、网络强度和网络多样性对吸收能力均具有显著正向影响；情感信任对吸收能力具有显著正向影响；情感信任正向调节网络强度、网络多样性与吸收能力的关系。结果可为创业者从网络结构和关系信任方面调整创业活动以提高企业吸收能力提供启示。

Impacts of Entrepreneurial Network Structure on Absorptive Capacity in Effective Trust Context

An effective way to overcome the liability of newness and obtain various resources for the new ventures is to establish and develop entrepreneurial network.Based on the theories of social network and absorptive capacity,and combined the background of social relations in China,the theoretical model of entrepreneurial network structure,effective trust and absorptive capacity is constructed.It is found that network size,network intensity and network diversity all have a significantpositive impact on absorptive capacity,effective trust has a significant positive impact on absorptive capacity,and effective trust positively moderates the relationship between network intensity and absorptive capacity,and positively moderates the relationship between network diversity and absorptive capacity.The results of this study can provide some implications for entrepreneurs to adjust their entrepreneurial activities from the aspects of network structure and relationship trust so as to improve the ventures′ absorptive capacity.