以文化软实力提升中国企业品牌竞争力

文章认为,品牌的核心是文化,国家文化软实力需要企业品牌竞争力来体现;国家文化影响力和国家商业品牌的形成,又能进一步提升企业品牌竞争力。文章提出当前中国企业需要从转变经营观念、挖掘传统文化资源、研究顾客心理、建设企业文化和勇于承担社会责任等方面提升企业品牌竞争力。

Cultural Power to Enhance the Brand Competitiveness of Chinese Enterprises

Culture is the core of brand.The national cultural power was reflected by the enterprises brand competitiveness.The forming of national cultural influence and national commercial brand will further enhance the enterprises brand competitiveness.At present,Chinese enterprises need to enhance brand competitiveness by changing their operational concepts,excavating traditional cultural resources,studying consumer psychology,building enterprise culture,taking up social responsibility,etc.