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| 用寡占反应论评析通用丰田在中国市场的“龙虎斗” | |
| 引用本文： | 赖世胜,杨巧敏. 用寡占反应论评析通用丰田在中国市场的“龙虎斗”[J]. 特区经济, 2006, 0(9): 351-352 |
| 作者姓名： | 赖世胜 杨巧敏 |
| 作者单位： | 四川大学,经济学院,四川,成都,610064 |
| 摘 要： | 70年代美国学者尼克尔博克在研究美国企业的国际直接投资时发现,在寡占市场中,国际直接投资由竞争者的行为及其相互反应决定。这个理论仍然能很好地解释今天跨国汽车巨头通用、丰田抢占中国市场上的“龙虎斗”。 |
| 关 键 词： | 寡占反应论 品牌多样化 本土化战略 |
On GE and Toyota''''s fighting on Chinese market with occupation reaction theory |
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| Lai Shi Sheng,Yang Qiao Min. On GE and Toyota''''s fighting on Chinese market with occupation reaction theory[J]. Special Zone Economy, 2006, 0(9): 351-352 | |
| Authors: | Lai Shi Sheng Yang Qiao Min |
| Affiliation: | Lai Shi Sheng Yang Qiao Min |
| Abstract: | In 1970s, when American economist F.T. Knickerbocker, was researching the foreign direct investment of American enterprises, he found that FDI, to some degree was decided by competitors' acts and mutual reactions. Nowadays, this theory is still practical which can be applied to explain the fierce competitions between GM and TOYOTO in occupying Chinese market. |
| Keywords: | Theory Of Oligopolistic Reaction Brand Diversification Location Strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |