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Disharmony between R&D and marketing |
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| Authors: | William E Souder |
| Abstract: | A variety of R & D/marketing interface problems are identified. They were found to be a major factor in the failure of new products. Some ways to promote a harmonious R & D/marketing interface are suggested. |
| Keywords: | Address correspondence to: William E Souder Department of Industrial Engineering University of Pittsburgh Pittsburgh PA 15261 USA |
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