儒商精神的内生境遇探析：历史溯源、存在特质及其实践内生

儒商精神在现代管理境遇中能否内生，从其历史溯源、存在特质和实践内生等几个维度进行递进式分析。儒商（精神）的存在特质就是基于中国本土文化场，以商业文化的探讨为指向，探讨管理哲学视野下的组织文化的儒商（精神）向度。这种定位在儒家强文化势能塑造的惯习下，在管理学理论与实践导向管理精致化的管理文化时代体现的管理模式中，其存在有实践需求。它的根基是具有中国本土传统文化支撑的商业意识形态。中国古代的儒商精神内生是从广域单一儒家文化场内生出儒商精神，而面向未来的儒商精神内生是从多元商业文化备选境遇中选择儒商精神，两种内生状态、程度迥异。面向未来对儒商（精神）在商业实践中内生应保持谨慎的乐观，因为在强国家主义主导下的传统儒家的强政治文化资源若仍主导儒商精神的塑造与重构，其既可以导向积极的儒商（精神），也可以因传统儒家文化中的消极内容使儒商（精神）在面向未来中导向一种颓废的商业意识形态。儒商（精神）面向未来实践需要重构，面向儒家原生资源挖掘其创造性、生生不息、有情有义的精气神，这可以优化并更新儒商精神内涵，为新时代全球化中的工商业文明的塑造提供更多的希冀。

On the Endogenous Circumstances of Confucian Business Spirit: Traceability,Characteristics and Endogenous

To find out whether or not the spirit of Confucianism and merchants can survive in modern management circumstances, this article carries out progressive analysis from its historical traceability, existential qualities and endogenous practice. The ethos of Confucian entrepreneurship is based on the Chinese culture; and by discussing the commercial culture, it explores into the Confucian business spirit of organizational culture from the perspective of management philosophy. This position has a practical need in the management model embodied in the management culture under the convention of Confucian strong cultural energy. Its foundation is the business ideology supported by the Chinese native culture. The spirit of ancient Chinese merchants' commerce endogenously originated from the wide-ranging single Confucian cultural field, and the spirit of Confucian business spirit facing the future is the choice of Confucian business spirit from the multiple situations of commercial culture. They are two kinds of endogenous state and they are very different. Facing the future, Confucian entrepreneurship should be cautiously optimistic in their endogenous practice in business practice. If the strong political cultural resources of Chinese traditional Confucianism under the leadership of strong nationalism still dominate the shaping and reconstruction of Confucian business spirit, it can either lead to positive Confucian entrepreneurship or negative effects of the traditional Confucian culture, i.e. a negative decadent business ideology in the future. However, after reconstructing the practice-oriented Confucian entrepreneurship, the original resources of Confucianism explored to unearth its creative, everlasting and sentimental spirits. It can optimize and renew the spirit of Confucian entrepreneurs and provide a new era for globalization. The creation of industrial and commercial civilization provides more hope.