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The maximizing consumer wants even more choices: How consumers cope with the marketplace of overchoice |
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| Affiliation: | 1. Department of Business Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran;2. Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran;1. Faculty of Business & Law, Swinburne University of Technology, Hawthorn, Victoria, 3122, Australia;2. School of Business & Law, Edith Cowan University, Perth 6027, Australia;3. Sripatum International College, Sripatum University, Bangkok 10900, Thailand |
| Abstract: | |
| Keywords: | Maximizers Choice overload Coping strategy Consumer decisions Product proliferation |
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