| 华山旅游市场特点及其开发研究 |
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| 引用本文： | 钱紫华,陈晓键.华山旅游市场特点及其开发研究[J].桂林旅游高等专科学校学报,2004,15(4):64-68. |
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| 作者姓名： | 钱紫华 陈晓键 |
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| 作者单位： | 西安建筑科技大学,建筑学院,陕西,西安,710055 |
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| 摘 要： | 在对华山实际调研及问卷调查研究基础上，分析了华山旅游的客源地域结构特点和客源时间结构特点，指出华山旅游开发现阶段存在的5个主要问题，最后探讨了华山旅游的市场开发战略。
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| 关 键 词： | 华山 旅游市场 客源市场 陕西 旅游风景区 旅游开发战略 |
| 文章编号： | 1008-6080(2004)04-0064-05 |
The Characteristic of Tourist Market and The Research of Tourism Development of Huashan Mountain |
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| Qian Zi-hua,CHEN Xiao-jian.The Characteristic of Tourist Market and The Research of Tourism Development of Huashan Mountain[J].Journal of Guilin Institute of Tourism,2004,15(4):64-68. |
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| Authors: | Qian Zi-hua CHEN Xiao-jian |
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| Abstract: | This paper analyzes the structural characteristics of time and clime for tourists in Huashan Mountain, which is based on facts and paper investigation on Huashan Mountain. It also points out five existing problems on the tourism development of Huashan Mountain and discusses the market development strategy. |
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| Keywords: | Huashan Mountain characteristics of tourist market development strategy |
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