Solidarity Day at Unión Fenosa in Spain

The growing interest organizations have in concepts like social involvement and sustainability has helped unite programs and practices of different natures, mostly in the form of large investments in local communities. But what role can employees play in achieving this corporate aim, and how do these policies affect the way employees see their organization? Unión Fenosa has been a pioneer in the Spanish business community in maintaining corporate social responsibility and the commitment of its employees to these values. An analysis of its Solidarity Day policy shows the perspective of its employees, their motivation, and the relations between them and their company.