| Abstract: | Tracking studies all over the world report a decline in time devoted to reading in all age groups. There is a common stereotype indicating that people prefer other leisure activities to reading books. Low levels of book readership and book purchasing has always been a matter of discussion in Turkey. Accordingly, the aim of this study was to develop a better understanding of Turkish people’s involvement with books. To achieve this aim, a research survey via self‐administered questionnaire to collect data about leisure time reading, book purchasing and related attitudes was prepared. The sample represents 601 people from eight cities. It was found that around 80% of the sample had read at least one book within the last 6 months, and 58% had purchased a book for her‐ or himself. In addition, a Likert scale with 26 items was utilized to understand the attitudes of respondents to book reading, purchasing and book marketing activities. A factor analysis was also used to check the possibility of reducing the number of attitude items on the scale. Four factors emerged as a result of the factor analysis, labelled as ‘high involvement in books’, ‘preference towards more visual products’, ‘economy factor’ and ‘books must be heavily promoted’. Furthermore, ANOVA and t‐tests were performed to analyse whether attitudes change with demographic variables. Contrary to common beliefs about book readership, this study has revealed favourable attitudes towards book reading and purchasing. |
