| Business Choice of Enterprises’Diversification |
| |
| 作者姓名： | Qin Zheng Zou Jianjun & Chen Shou .College ofBusiness Administration HunanUniversity Changsha P. R. China . DongguanUniversity of Technology Dongguan P. R. China |
| |
| 作者单位： | Qin Zheng1，Zou Jianjun2 & Chen Shou1，2 1.College ofBusiness Administration，HunanUniversity，Changsha410082，P. R. China 2. DongguanUniversity of Technology，Dongguan523006，P. R. China |
| |
| 基金项目： | Supported by Natural Science Foundation ofChina,grantNO.79870031 |
| |
| 摘 要： | Diversification strategy is a growth behavior adopted forthe long-term development of the enterprises when theyreach a certain stage. The success of a planned diversifica-tion strategy depends mainly on the correct businesschoice. Nevertheless, it is very difficult for a corporation todecide which business should be chosen. I.TheEvolution of theapproach of businesschoiceIn his 1980s’ books entitled, Competitive Strategy andCompetitive Advantage, Porter. Michael E. analyzed thecompetitive …
|
| 本文献已被 CNKI 等数据库收录！ |
