Franchisee leadership traits vs. manager leadership traits an exploratory study comparing hope, leadership, commitment and service quality delivery |
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| Authors: | Robin B DiPietro Denver E Severt Dianne H B Welsh Peter V Raven |
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| Institution: | (1) Rosen College of Hospitality Management, Department of Hospitality Operations, University of Central Florida, 9907 Universal Blvd., Orlando, FL 32819, USA;(2) Florida Entrepreneurship & Family Business Center, John H. Sykes College of Business, University of Tampa, 401 W. Kennedy Boulevard, Tampa, FL 33606-1490, USA;(3) Albers School of Business and Economics, Seattle University, 901 12th Ave., Seattle, WA 98122, USA |
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| Abstract: | In order to add to the understanding of the role of franchising in entrepreneurship and to help franchise systems improve
efficiency, the constructs of organizational leadership, hope, organizational commitment, and service quality perceptions
of franchised managers and franchisees are differentiated in the current study. For scholars and practitioners, the dynamic
relationship between entrepreneurship, franchisees, and management is an important triangle which merits further investigation.
While the results offered only that managers and franchisees differed statistically in service empathy, differences were noted
across all areas which approached significance but was limited due to the small sample size. Implications for future research
are discussed. |
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| Keywords: | Hope level Organizational leadership traits Organizational commitment level Service quality perception Franchisees |
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