Alternative food consumption (AFC): idiocentric and allocentric factors of influence among low socio-economic status (SES) consumers |
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| Authors: | Wided Batat Paula C. Peter Handan Vicdan Valerie Manna Ebru Ulusoy Emre Ulusoy |
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| Affiliation: | 1. University of Lyon 2, Bron, Francewided.batat@univ-lyon2.fr;3. Department of Marketing, College of Business Administration, San Diego State University, San Diego, CA, USA;4. Emlyon Business School (France), Ecully, France;5. Faculty of Agribusiness and Commerce, Lincoln University, Lincoln, New Zealand;6. School of Business, SUNY Farmingdale State College, Farmingdale, NY, USA;7. Williamson College of Business, Youngstown State University, Youngstown, OH, USA |
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| Abstract: | ABSTRACTThis paper explores the factors that drive consumer demands for alternative food consumption (AFC) options in western society (i.e. plant-based, organic and local diets) as means to achieve sustainability and a state of food well-being. Specifically, we propose a holistic framework in order to identify factors that influence its adoption: idiocentric (functional, ideological and experiential) and allocentric (situational, sociocultural and institutional). The proposed framework provides a basis for discussion on how marketing can contribute to the establishment of AFC in western society and contribute to sustainability and food-well-being among low socio-economic status (SES) consumers. Marketing and public policy implications of this framework are discussed in light of food consumption by low SES consumers, a target particularly vulnerable to flawed states of food well-being. |
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| Keywords: | Alternative food consumption (AFC) low SES food well-being policy marketing allocentric and idiocentric factors |
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