Work-Family Balance and Marketing Capabilities as Determinants of Chinese Women Entrepreneurs' Firm Performance |
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| Authors: | Dianne H B Welsh Eugene Kaciak Esra Memili Qiuhan Zhou |
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| Institution: | 1. Bryan School of Business &2. Economics, The University of North Carolina at Greensboro, Greensboro, NC, USAdhwelsh@uncg.edu;4. Goodman School of Business, Brock University, St. Catharines, ON, Canada;5. Economics, The University of North Carolina at Greensboro, Greensboro, NC, USA |
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| Abstract: | ABSTRACTThe authors examine how work-family balance and marketing capabilities are related to Chinese women entrepreneurs' firm performance. Drawing on the family embeddedness perspective, findings show that both factors are positively related to firm performance. Public policy recommendations, implications, and suggestions for future research are discussed. |
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| Keywords: | China firm performance marketing capabilities women's entrepreneurship work-family balance |
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