| 房地产企业绿色营销中存在的问题及策略研究 |
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| 引用本文： | 宋巧,梁凤英.房地产企业绿色营销中存在的问题及策略研究[J].经济与管理,2005,19(7):110-112. |
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| 作者姓名： | 宋巧 梁凤英 |
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| 作者单位： | 1. 河北经贸大学,工商管理学院,河北,石家庄,050061
2. 河北中辰房地产公司,河北,石家庄,050000 |
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| 摘 要： | 随着消费者对高品质生活的追求,对健康安全和清洁的生存环境的渴望,对可持续发展观念的逐渐认同, 促进绿色产品、绿色生产和绿色营销的出现。房地产绿色营销的实质就是绿色营销理论在房地产行业实践中运用。
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| 关 键 词： | 绿色营销 房地产绿色营销 绿色定价 |
| 文章编号： | 1003-3890(2005)07-0110-03 |
| 修稿时间： | 2005年4月22日 |
The Green Marketing Strategy of Real Estate |
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| Song Qiao,LIANG Feng-ying.The Green Marketing Strategy of Real Estate[J].Economy and Management,2005,19(7):110-112. |
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| Authors: | Song Qiao LIANG Feng-ying |
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| Abstract: | With the increasing desire of people for being comfortable living, the demand of people for being healthy safety and clear living environment, the recognition of people for sustainable development, the green product, producing and marketing is becoming embedded in people living. The green marketing of real estate is the theory of green marketing using in the real estate. |
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| Keywords: | green marketing green marketing of real estate green pricing |
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