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国际环境变化对纺织品企业出口的影响
引用本文:戚林娜,袁其刚. 国际环境变化对纺织品企业出口的影响[J]. 价值工程, 2010, 29(31): 29-30
作者姓名:戚林娜  袁其刚
作者单位:[1]山东省水利勘测设计院,济南250014 [2]山东经济学院,济南250014
基金项目:山东省软科学课题,教育部2009年人文社会科学规划项目,山东省教育厅课题
摘    要:
面对复杂多变的国际环境,如何保持纺织品出口平稳较快增长成为热点问题。本文分析了企业存在的成本上升,自主生产性不强,信息渠道不畅,对贸易摩擦缺乏防范等问题;提出了应对策略——维护原有出口市场,努力开拓多元出口市场,大力实施品牌战略,加强纺织品协会的作用,重视出口信用保险,大力推进走出去战略等措施。

关 键 词:纺织品出口  贸易摩擦  金融危机  出口策略

The Influence of International Environment Changes on the Export of Textile Enterprise
Qi Linna,Yuan Qigang. The Influence of International Environment Changes on the Export of Textile Enterprise[J]. Value Engineering, 2010, 29(31): 29-30
Authors:Qi Linna  Yuan Qigang
Affiliation:(①Water Resources Survey and Design Institute of Shandong Province,Ji'nan 250014,China;②Shandong Economic University,Ji'nan 250014,China)
Abstract:
Facing the complex and volatile international environment,how to maintain stable and rapid growth in textile exports has become a hot issue. This paper analyzed the existence of the business costs,independent production is not strong,poor access to information on issues such as trade friction and lack of prevention;proposed coping strategies of enterprises-to maintain the existing export market,efforts to develop diversified export markets,vigorously implement the brand strategy,strengthen the role of textile associations,attention to export credit insurance,and vigorously promote the strategy of going out and other measures.
Keywords:textile export  trade friction  financial crisis  export strategies
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