| 面向可持续发展的会计模式变迁 |
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| 引用本文： | 闾志俊.面向可持续发展的会计模式变迁[J].华东经济管理,2002,16(4):113-115. |
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| 作者姓名： | 闾志俊 |
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| 作者单位： | 南通纺织职业技术学院,江苏,南通,226007 |
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| 摘 要： | 旅游饭店业和其他工业企业一样 ,也存在污染和资源浪费问题。本文主要指出了当今中国旅游饭店业的现状和面临的环境保护问题 ,阐述了实施绿色营销的必要性 ,探讨了实施绿色营销的思路和方法。
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| 关 键 词： | 绿色营销 绿色饭店 环境保护 |
| 文章编号： | 1007-5097(2002)04-0113-03 |
| 收稿时间： | 7/5/2002 12:00:00 AM |
| 修稿时间： | 2002年7月5日 |
Green marketing,the inexorable choice for hotels in the 21st century |
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| LF Zhi-jun.Green marketing,the inexorable choice for hotels in the 21st century[J].East China Economic Management,2002,16(4):113-115. |
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| Authors: | LF Zhi-jun |
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| Institution: | Nantong Textile Vocational Technology College , Nantong 226007, China |
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| Abstract: | As industrial enterprises, the travelling hotels are also facing some problems such as pollution, environment protection. The article is designed to analyze the status being existed in and the environmental problems faced by the travelling hotels, and to propose the necessities of green marketing, perfect the way of carrying out the strategy of green marketing. |
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| Keywords: | green marketing green hotels environment protection |
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