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| 影响企业市场导向业绩表现的共变量——不同成熟度企业之间的比较研究 | |
| 引用本文： | 朱宏杰,钱芸,徐敏.影响企业市场导向业绩表现的共变量——不同成熟度企业之间的比较研究[J].国际商务研究,2010,31(3). |
| 作者姓名： | 朱宏杰 钱芸 徐敏 |
| 作者单位： | 1. 复旦大学 2. 上海七建 3. 上海资信公司 |
| 摘 要： | 本文研究共变量对市场导向与企业业绩等产出变量之间的关系,通过采用MKTOR量表测量市场导向,并将企业竞争能力作为市场导向的决定因子,同时将企业预期行为作为产出因子,对市场导向进行结构方程模型的定量研究。最后证明,在不同企业成熟度的企业中,例如跨国公司和小作坊式企业,市场导向的水平未必导致优良的企业业绩和良好的企业预期行为。 |
| 关 键 词： | 市场导向 共变量 企业业绩 企业成熟度 |
Moderator of Market Orientation and Performances: Research on Mature and Immature Company |
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| ZHU Hong-jie,QIAN Yun,XU Min.Moderator of Market Orientation and Performances: Research on Mature and Immature Company[J].International Business Research,2010,31(3). | |
| Authors: | ZHU Hong-jie QIAN Yun XU Min |
| Abstract: | This paper researched the influences of moderator on relations between market orientation andperformances. MKTOR was adopted as the scale of market orientation while competitions as the determinants and plus future activities as outcomes. This paper followed SEM and reached negative conclusions that market orientation must influence performances of different mature rate companies,such as MNC and small company. |
| Keywords: | market orientation moderator performance mature company |
| 本文献已被 万方数据 等数据库收录！ | |