赣南苏区红色体育旅游产业发展战略研究

赣南苏区拥有丰富的红色文化资源,赣南地区红色旅游与体育旅游的相互融合,无论是在传承红色革命基因,还是在促进旅游产业或体育产业方面,都具有划时代的意义。本文通过文献资料法、调查法等方法,以旅游学理论为依据,从产业融合的视角,对赣南地区红色体育旅游产业发展战略进行了深入探讨。认为在国内红色旅游市场竞争日趋激烈的今天,赣南地区相关部门必须审时度势,在"大旅游"观的思想指导下,着力发展红色体育旅游产业。鉴于此,本文提出了赣南苏区红色体育旅游产业发展的战略构想、指导原则和市场定位等,旨在为政府相关部门的决策提供比较科学的参考依据。

Study on the Development Strategy of Red Sports Tourism Industry in Southern Jiangxi

The rich red cultural resources in the southern Jiangxi Soviet area have become an important revo-lutionary heritage in contemporary China.Under the background of people’s pursuit of quality of life,im-provement of physical quality and promotion of social civilization,the mutual integration of red tourism and sports tourism in Gannan region is of epoch-making significance,not only in inheriting the red revolutionary gene,but also in promoting the tourism industry or sports industry.From the perspective of industrial inte-gration,this paper discusses the development strategy of red sports tourism industry in Gannan area on the base of tourism theory.The author thinks that in the fierce competition of the domestic red tourism market,the relevant departments in Gannan area must take the situation into consideration and develop the red sports tourism industry under the guidance of the concept of "big tourism".Aiming to provide a more scientific refer-ence for the decision-making of relevant government departments,the strategic concept,guiding principles and market positioning of the development of red sports tourism industry in the southern Jiangxi Soviet Area are put forward.