| 企业文化与品牌建设的一体化运作思考 |
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| 引用本文： | 于英丽,牟玄.企业文化与品牌建设的一体化运作思考[J].吉林商业高等专科学校学报,2005(4):45-46. |
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| 作者姓名： | 于英丽 牟玄 |
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| 作者单位： | [1]长春职业技术学院,吉林长春130062 [2]大连大学旅游学院,辽宁大连116000 [3]现东北财经大学旅游管理专业硕士研究生,辽宁大连116000 |
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| 摘 要： | 目前世界500强企业已经有400强进驻中国，他们利用多年积淀的企业文化和先进的管理模式造就了品牌，并以此作为实现侵占我国市场战略目标的锐利武器，同时也为企业创造了巨大的价值。加强企业文化与品牌建设对我国现代企业来讲更是一项刻不容缓的大事。
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| 关 键 词： | 企业文化 品牌建设 学习型组织 品牌战略 |
| 文章编号： | 1009-2773（2005）04-0045-02 |
| 收稿时间： | 2005-04-15 |
Some Ideas about the Integrative Operation of Corporate Culture and Brand Building |
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| Yu Yingli, Mu Xuan.Some Ideas about the Integrative Operation of Corporate Culture and Brand Building[J].Journal of Jilin Commercial College,2005(4):45-46. |
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| Authors: | Yu Yingli Mu Xuan |
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| Abstract: | At present, some 400 out of the Fortune Global 500 companies have come into China. They have established their own brands through the corporate culture accumulated for many years and advanced management pattern, and moreover, they are using their brands as powerful weapons in grabbing our domestic market to create huge values for their enterprises. To strengthen corporate culture and brand forging is a vital thing for our modem enterprises, and there is no time to delay. |
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| Keywords: | Corporate Culture Brand Building I gaming Organization Branding Strategy |
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