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我国中小型家具企业的问题及对策分析
引用本文:殷丹.我国中小型家具企业的问题及对策分析[J].湖南经济管理干部学院学报,2011(1):81-82.
作者姓名:殷丹
作者单位:中南林业科技大学,湖南长沙410004
摘    要:我国中小型家具企业在人才结构、营销服务、市场管理、产品系列化、分配机制等方面存在很多问题,应该根据企业自身优势,明确企业定位,更新管理理念,重视人才引进和改善人才结构,打破家族管理模式,建立科学合理的分配机制,加强销售人员的终端培训,建立市场信息网络,谋求中小型家具企业的持久发展,始终保持较强的市场竞争力。

关 键 词:中小型家具企业  问题  措施

Analysis of the Problems and Countermeasures in the Small and Medium-sized Enterprises of Furniture
YIN Dan.Analysis of the Problems and Countermeasures in the Small and Medium-sized Enterprises of Furniture[J].Journal of Hunan Economic Management College,2011(1):81-82.
Authors:YIN Dan
Institution:YIN Dan (Central South University of Forestry & Technology, Changsha 410004, Hunan, China)
Abstract:In our small and medium sized enterprises of furniture, there are many problems such as talent structure, marketing services, market management, and distribution mechanism. The enterprises should clarify their roles according to their own advantages, update management ideas, emphasize the talent introduction and improve the personnel structure, break family management, build a scientific and reasonable distribution mechanisms, reinforce the training of the terminal, establish market information network, seek lasting development of small and medium sized enterprises of furniture, and keep strong market competitive force.
Keywords:the small and medium sized enterprises of furniture  problems  measures
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