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Realigning industrial marketing channels |
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| Authors: | Michael D. Hutt Thomas W. Speh |
| Abstract: | Dramatic changes are occurring in industrial patterns of distribution. This article provides a structure for analyzing realignments in industrial marketing channels. Specifically, the analysis centers on the channel efficiency and effectiveness dimensions that were generated by a shift from industrial distributors to a public warehouse. |
| Keywords: | Address correspondence to: Michael D. Hutt Department of Marketing College of Business Arizona State University Tempe AZ 85287 USA |
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