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Developing better industrial advertising |
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| Authors: | Joseph A. Bellizzi Julie Lehrer |
| Abstract: | This paper reports on various factors that should be applied by industrial advertisers in order to improve their advertising effort. Topics on setting objectives, developing copy, designing the layout, and selecting media are covered in an applications-oriented way. The result is a concise approach of how industrial advertising can be more effective. |
| Keywords: | Address correspondence to: Professor Joseph A. Bellizzi College of Business Department of Marketing Colorado State University Fort Collins CO 80523 USA. |
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