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Relating in business networks: Innovation in practice
Authors:Antonella La Rocca  Ivan Snehota
Institution:University of Lugano — USI, Institute of Marketing and Communication Management, Via G. Buffi 13, 6904 Lugano, Switzerland
Abstract:Few studies have looked at the innovation process in the early stages of new business ventures in the context of business networks. Reporting on eight years of development of a new venture, we examine how the development of initial business relationships in an ever-changing business network affects technological innovation. We conclude that technological innovation is contingent on the development of business relationships that are a critical mechanism permitting a new venture not only to access but also to produce knowledge essential for innovating. For management this implies the need to strike a judicious balance between internal focus and closure to produce novel solutions and external focus and openness to experiment in business relationships.
Keywords:Innovation  Business networks  Business relationships  New venturing  Customer involvement
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