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Managing buyer-seller relationships one impression at a time |
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| Authors: | David Strutton Terence L. Holmes |
| Affiliation: | a Professor and Chairman, Department of Marketing and Logistics, University of North Texas, Denton, Texas, USA;b Assistant Professor of Marketing and Telecommunications Systems Management, Murray State University, Murray, Kentucky, USA |
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| 本文献已被 ScienceDirect 等数据库收录！ | |