大数据理念下贵州省旅游业信息化转型研究

目的/意义 旅游产业对促进地区社会经济发展的作用日益凸显。文章以贵州旅游业信息化转型为研究对象，通过旅游大数据管理旅游资源、发掘游客需求，为旅游资源的调整和优化提供理论和实践支持。方法/过程 通过对旅游大数据概述、挖掘和管理，为分析贵州旅游大数据分布、转换、处理提供条件；同时对贵州旅游业信息化转型发展以及贵州旅游大数据提供建设建议。结果/结论 将贵州旅游大数据与智慧旅游整合，挖掘分析旅游数据与游客行为关系，完善数据挖掘、管理、处理以及整理，以此发掘游客旅游价值偏好和内容需求，明确旅游景区发展方向和改进举措，进而促进域内旅游的健康和可持续发展。

Research on the Information-based Transition of Tourism in Guizhou under the Concept of Big Data

Purpose/SignificanceTourism plays an increasingly prominent role in promoting regional socio-economic development. Taking the transformation of tourism informatization in Guizhou as the research object, this paper provides theoretical and practical support for the adjustment and optimization of tourism resources by managing tourism data and exploring tourists' expectations.Method/Process By overviewing, mining and managing the tourist big data, it provides possibility for analyzing the distribution, transformation and processing of the tourist big data in Guizhou, and also provides suggestions for the development of information transformation of tourism and the tourist big data in Guizhou.Result/Conclusion It willpromote healthy tourismand sustainable development inGuizhou by integrating tourist big data with wisdom tourism, mining and analyzing the relationship between tourist data and tourists' behavior, perfecting data mining, management, processing and collation, discovering tourists' value preferences and content expectations, and clarifying the development direction and improvement measures.