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中国企业出海“航母”模式:泰中罗勇案例研究
引用本文:陶莺 项丽瑶 俞荣建. 中国企业出海“航母”模式:泰中罗勇案例研究[J]. 商业经济与管理, 2019, 39(7): 39-49
作者姓名:陶莺 项丽瑶 俞荣建
作者单位:1. 浙江工商大学 国际交流与合作处
2. 浙江财经大学 工商管理学院
3. 浙江工商大学 工商管理学院
基金项目:浙江省哲学社会科学规划项目;国家自然科学基金面上项目
摘    要:
建立海外工业园、打造企业海外经营的“航母”,正成为本土企业构筑全球价值链的新模式。区别于传统的对外直接投资模式,不确定性和非对称性异域经营环境的“航母”模式,具有节约交易成本、风险规避、快速学习、规模递增以及贸易便捷等多种优势。文章以泰中罗勇工业园为例,分析了“航母”模式的资源基础、组织网络、运行机制和能力架构,形成“航母”的实体资源能力、与众多利益相关者的协作能力以及“航母”平台与栖驻企业之间的边界决策能力。结合案例分析,提出了“航母”模式的“高集聚、本地化与合法性”三大动态构建路径与潜在风险,并提出了相应的政策建议。

关 键 词:“航母”模式  泰中罗勇工业园  案例研究  
收稿时间:2019-05-27

Aircraft Carrier Mode for Chinese Enterprises Overseas Operation: A Case Study of Thai-China Rayong Industrial Zone
TAO Ying XIANG Liyao YU Rongjian. Aircraft Carrier Mode for Chinese Enterprises Overseas Operation: A Case Study of Thai-China Rayong Industrial Zone[J]. Business Economics and Administration, 2019, 39(7): 39-49
Authors:TAO Ying XIANG Liyao YU Rongjian
Affiliation:1. International Office,Zhejiang Gongshang University
2. School of Business Administration, Zhejiang University of Finance and Economics
3. School of Business Administration,Zhejiang Gongshang University
Abstract:
To establish overseas industrial parks for the purpose of forging “aircraft carriers” for overseas operations is becoming a new model for local enterprises to build global value chains. Different from traditional OFDI model, the “aircraft carrier” model aims at foreign business environment with uncertainty and asymmetry while holding various advantages such as saving transaction cost, risk aversion, fast learning, scale advantage, and convenient trade. Taking the Thai-China Rayong Industrial Zone as an example, this paper analyzes the resource base, organizational network, operational mechanism and capability framework of the “aircraft carrier” model. We argue that this new model will shape “aircraft carrier” style entity resource capacity, collaboration ability with various stakeholders, and boundary decision making capability between the “aircraft carrier” platform and its resident enterprises. Based on a case study, this paper proposes three dynamic construction paths including “high agglomeration, localization and legitimacy” of the “aircraft carrier” model and its potential risks, and offers some policy suggestions.
Keywords:“aircraft carrier&rdquo  model  Thai-China Rayong Industrial Zone  case study  
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