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区域旅游合作整体化发展途径探析
引用本文:乌兰. 区域旅游合作整体化发展途径探析[J]. 山东工商学院学报, 2007, 21(2): 26-29
作者姓名:乌兰
作者单位:山东工商学院,工商管理学院,山东,烟台,264005
摘    要:
区域旅游合作是一种综合化的管理过程,在这一过程中要充分强调和体现整体协同理念,实现整体层面的发展,这是提高我国区域旅游合作水平和管理效率的关键。组建区域旅游合作协调机构,构建区域旅游合作信息网络平台,塑造区域旅游整体品牌形象和强调区域旅游发展规划的指导作用是实现区域旅游合作整体化发展的主要途径。

关 键 词:区域  旅游合作  整体化发展
文章编号:1672-5956(2007)02-0026-04
收稿时间:2005-10-03
修稿时间:2005-10-03

Analysis of the Ways to the Macro-development of Regional Tourism Co-operation
WU Lan. Analysis of the Ways to the Macro-development of Regional Tourism Co-operation[J]. Journal of Shandong Institute of Business and Technology, 2007, 21(2): 26-29
Authors:WU Lan
Affiliation:Business and Management School, Shandong Institute of Business Technology, Yantai 264005, China
Abstract:
Regional tourism co-operation is a comprehensive administrating process, in which the concept of group co-operation should be stressed and reflected in order to realize the development of the whole level. This is the key point to raise the level of our national tourism co-operation and administrating efficiency. The main way to realize the macro-development of regional tourism co-operation is to set up the assistant institutes, build information network platform, form the brand concept of macro regional tourism and the stress of the guiding role of regional tourism development plan.
Keywords:region    tourism co-operation   macro-development
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