|
|||||
|
|
What you see may not be what you get: Asking consumers what matters may not reflect what they choose |
|
| Authors: | Simone Mueller Larry Lockshin Jordan J Louviere |
| Institution: | (1) Ehrenberg-Bass Institute for Marketing Science, University of South Australia, GPO Box 2471, Adelaide, South Australia, 5001, Australia;(2) Centre for the Study of Choice (CenSoC), School of Marketing, University of Technology, Sydney, PO Box 123, Broadway, New South Wales, 2007, Australia |
| Abstract: | |
| Keywords: | |
| 本文献已被 SpringerLink 等数据库收录！ | |