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What you see may not be what you get: Asking consumers what matters may not reflect what they choose |
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| Authors: | Simone Mueller Larry Lockshin Jordan J. Louviere |
| Affiliation: | (1) Ehrenberg-Bass Institute for Marketing Science, University of South Australia, GPO Box 2471, Adelaide, South Australia, 5001, Australia;(2) Centre for the Study of Choice (CenSoC), School of Marketing, University of Technology, Sydney, PO Box 123, Broadway, New South Wales, 2007, Australia |
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