公众视野下企业社会责任的调查与分析

目前国内各类企业社会责任的评价，多是采取企业自我评价、同行评价和政府评价等方式推进。从实施效果看，政府评价具有一定公信度，但由于主要是对优秀企业的表彰，调查的全面性不够；而企业及同行间的评价，受到维护企业利润最大化和行业自身发展等因素的影响，调查结果的客观性、真实性有所削弱。文章选取公众这一独特视角，从民众对CSR内涵的理解、对企业开展社会责任行为的关注和满意度、对国内CSR缺失诱因的态度，以及对未来我国CSR推动力等方面展开全方位的调查与分析，期望依托调查内容覆盖面的扩展，进一步提升调查的公正性，以期引起相关学者的思考。

A Probe of the Corporate Social Responsibilities from Public Perspective

At present, the corporate social responsibility （abbr. CSR） of various enterprises in China is mostly evaluated by corporate itself, peer and government. From the effect of implementation, government evaluation was not fully carried out due to its major concern on the reward to the excellent corporations and limited investigation, though it is trusted to some extent by the public the investigation. While the reliability and objectivity of the corporate self-evaluation and peer evaluation are weakened within the context of the corporate pursuing its maximum profit and maintaining its sustainable development. This paper, from public perspective, makes comprehensive investigation and analysis of the public understanding on corporate social responsibilities, the public attention and satisfaction on social responsibility undertaken by corporations, the public attitude toward inducement factors leading to the CSR deficiency of domestic enterprises, and future CSR impetus in China. Based on extensive coverage, fairness of investigation is expected to be improved.