Antecedents and Consequences of Perceived Importance of Ethics in Marketing Situations: A Study of Thai Businesspeople |
| |
Authors: | Anusorn Singhapakdi Mahesh Gopinath Janet K Marta Larry L Carter |
| |
Institution: | (1) Department of Marketing, College of Business and Public Administration, Old Dominion University, Norfolk, VA, 23529-0220, U.S.A.;(2) Department of Marketing & Management, Northwest Missouri State University, 800 University Drive, Maryville, MO, 64468-6001, U.S.A. |
| |
Abstract: | Building on an existing framework concerning ethical intention, this research explores how Thai business people perceive the
importance of ethics in various scenarios. This study investigates the relative influences of personal characteristics and
the organizational environment underlying the Thai business people’s ethical perception. Corporate ethical values and idealism
are shown to positively influence a Thai manager’s perceptions about the importance of ethics. While their ability to perceive
the existence of an ethical problem is negatively influenced by relativism, it is positively impacted by their existing perceptions
about the importance of ethics. Results also suggest positive relationships between perceived importance of ethics and perceived
ethical problems with ethical intention. These results extend research in understanding the relationship between the antecedents
and consequences of perceived importance of ethics within an economically growing non-Western culture. |
| |
Keywords: | corporate values ethical perception international marketing ethics Thai business |
本文献已被 SpringerLink 等数据库收录! |
|