| 循环经济视角下的企业营销创新 |
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| 引用本文： | 张静中.循环经济视角下的企业营销创新[J].生态经济(学术版),2006(1):73-76. |
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| 作者姓名： | 张静中 |
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| 作者单位： | 河海大学商学院 南京210098 |
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| 摘 要： | 本文认为实施循环经济模式是人类社会发展的必然结果,我国实施该经济模式势在必行。循环经济模式对企业经营行为提出了新的要求,企业必须实施如下营销策略:新产品策略、绿色营销策略、生产可重复使用包装、以旧换新策略和跨国经营策略。
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| 关 键 词： | 可持续发展观 循环经济 营销创新 |
Marketing Innovation in the Perspective of Circular Economy |
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| ZHANG Jing-zhong.Marketing Innovation in the Perspective of Circular Economy[J].Ecological Economy,2006(1):73-76. |
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| Authors: | ZHANG Jing-zhong |
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| Institution: | Business School of Hohai University, Nanjing 210098, China |
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| Abstract: | This paper holds that developing circular economy is inevitable with the development of the human being.It is imperative for China to take this pattern.This economic pattern brings some new requirements for the operations of enterprises which including the following marketing strategies: new products strategy,green marketing strategy,reusable package strategy,the exchange of the old for the new strategy,and cross-national operation strategy. |
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| Keywords: | the view of sustainable development circular economy marketing innovation |
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