| 零售业务：商业银行业务拓展的重要路径 |
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| 引用本文： | 王勇.零售业务：商业银行业务拓展的重要路径[J].河南金融管理干部学院学报,2006,24(3):82-86. |
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| 作者姓名： | 王勇 |
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| 作者单位： | 中国人民银行郑州培训学院,河南,郑州,450011 |
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| 摘 要： | 我国商业银行零售业务发展的策略选择应是：从银行长远发展的战略高度，重视零售业务的发展；准确选择战略定位，分步实施；完善商业银行零售业务经营管理架构；树立市场营销理念；加强零售业务品牌建设等。
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| 关 键 词： | 零售业务 贵宾理财 金融业务外包 |
| 文章编号： | 1008-7796（2006）03-0082-05 |
| 收稿时间： | 2006-04-01 |
| 修稿时间： | 2006年4月1日 |
Retail Selling Business: Important Path for Business Extension of Commercial Banking Industry |
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| WANG Yong.Retail Selling Business: Important Path for Business Extension of Commercial Banking Industry[J].Journal of Henan College of Financial Management Cadres,2006,24(3):82-86. |
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| Authors: | WANG Yong |
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| Institution: | WANG Yong ( Zhengzhou Training Institute of the People＇s Bank of China, Zhengzhou , Henan 450011 , China ) |
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| Abstract: | In making the strategy choice for the development of China＇ s retail selling business, attention should be given to the development of retail selling business to ensure the long-range development of commercial banks; correctly choosing strategy and performing the strategy step by step; perfecting operation and management framework of commercial bank＇ s retail selling business ; setting up a cognition of marketing ; strengthening band construction of retail selling business, etc. |
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| Keywords: | retail selling business guest finance financial transaction contracted to the outer dealers |
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