Weighing in on Fast Food Consumption: The Effects of Meal and Calorie Disclosures on Consumer Fast Food Evaluations |
| |
| Authors: | ANDREA HEINTZ TANGARI SCOT BURTON ELIZABETH HOWLETT YOON-NA CHO ANASTASIA THYROFF |
| |
| Affiliation: | 1. Andrea Heintz Tangari (andrea.tangari@wayne.edu) is an assistant professor in the Department of Marketing, School of Business Administration of Wayne State University;2. Scot Burton (sburton@walton.uark.edu) and Elizabeth Howlett (ehowlett@walton.uark.edu) are professors in the Department of Marketing and Logistics, Sam M. Walton College of Business of the University of Arkansas, Fayetteville;3. Yoon-Na Cho (ycho@walton.uark.edu) and Anastasia Thyroff (athyroff@walton.uark.edu) are doctoral students in the Department of Marketing and Logistics, Sam M. Walton College of Business of the University of Arkansas, Fayetteville. |
| |
| Abstract: | ![]()
An analysis of consumers' Weblogs and two experiments address: (1) the differences in evaluations of menu items when consumers are versus are not provided with meal calorie information, and (2) their perception of calorie levels of different types of meals. Consumers provided their calorie estimates for specific meals offered by four different fast food restaurants, and an experiment assessed effects on consumer evaluations for calorie disclosures for actual items from two of these restaurants. Results show the complex relationship between consumer perceptions regarding the restaurants, the meals and the food items that can influence consumers' calorie estimates and evaluations of meals in restaurants. |
| |
| Keywords: | |
|
|
