Tourism and Chinese popular nationalism |
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Authors: | Mingming Cheng Anthony Ipkin Wong |
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Institution: | 1. UTS Business School, University of Technology, Sydney, Australia;2. Institute for Tourism Studies, Colina de Mong-Ha, Macao, People's Republic of China |
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Abstract: | As a complex and emerging phenomenon, nationalism presents a serious challenge to international marketers, with no exception to the field of tourism. However, there is a lack of empirical evidence in understanding the role of nationalism in tourist travel intention. A qualitative research approach with in-depth interview and on-site observation was adopted to bridge this gap during the Diaoyu/Senkaku Island Incident between China and Japan since late 2012. In particular, this study seeks to shed light on the influence of nationalism on Chinese tourists. A nationalism dynamics model has been established to explore and explain different segments of tourists based on their self-perceived level of nationalism. The findings of this paper offer important implications for both scholars and practitioners in their strategic responses to this challenging nationalism phenomenon. |
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Keywords: | popular nationalism Chinese tourists Japan historical memory travel intention |
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