重复交易视角下信任生成的一种解释

关于信任的形成,文章在评析现有理论的基础上提出了一种新的解释,认为信任的形成既受理性因素的影响,也受社会文化因素的影响。通过建立模型分析,得出了以下结论:(1)在重复交易下,信任有自我强化的机制,从而促进信任的形成;(2)较高的守信水平有利于开展重复交易。重复交易有利于节省交易成本,从而有利于提高社会经济效益。

An Explanation on the Formation of Trust Under the Perspective of Repeat Transaction

This paper reviews and analyzes subsistent theories about the formation of culture,and gives a new explanation that the formation of trust is not only affected by reason but by culture.By constructing and analyzing a model,the author shows trust has a mechanism of self-reinforcement under repeat transactions,which can accelerate the the formation of trust;higher credit makes for repeat transactions,repeat transactions are favorable for saving transaction cost and increasing social economic benefit.