| BtoC电子商务本质及其要因分析 |
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| 引用本文： | 付强.BtoC电子商务本质及其要因分析[J].商业经济(哈尔滨),2008(13):105-106. |
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| 作者姓名： | 付强 |
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| 作者单位： | 黑龙江工商职业技术学院 |
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| 摘 要： | BtoC电子商务的本质是网上零售,其要因归结为信誉和效率两个方面。打造BtoC电子商务的企业信誉应从分析商品特质入手,组织适合BtoC的商品;提高BtoC电子商务的效率,必须提升在线零售效率和物流配送的效率。发展BtoC业务,商品的选择和现代化的物流配送体系的建设,二者缺一不可。
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| 关 键 词： | 网上零售 商品特质 企业信誉 |
On Essence and Main Factors of BtoC E-Commerce |
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| FU Qiang.On Essence and Main Factors of BtoC E-Commerce[J].Business Economy,2008(13):105-106. |
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| Authors: | FU Qiang |
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| Abstract: | The essence of BtoC e-commerce is online retail and the key factors are credit and efficiency.The enterprise credit of BtoC e-commerce depends on the quality of commodity-organizing proper BtoC commodity,while the efficiency of BtoC e-commerce relies on the efficiency of online retail and logistic delivery.Hence,the choice of commodity and the construction of modernized logistic system are indispensable to develop BtoC business. |
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| Keywords: | online retail quality of commodity enterprise credit |
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