浅析品牌3.0时代的品牌传播特征

品牌传播理念的发展是跟品牌及形成品牌的时代的发展相辅相成的，造就品牌的环境是一个复杂、充满活力并不断变化的有机体系。在品牌3.0时代，品牌的传播出现新的特征，这既是环境使然，也是传播技术进步后的必然趋势，研究其特征，有利于品牌的成长。

Characteristics of Brand Communication in 3.0 Era

Development of the concept of brand communication with the formation of brand and brand development time go hand in hand, to create the brand environment is a complex, dynamic and ever-changing organic system. At the brand 3.0 time, the spread of brand new features, this is not only due to the environment, the spread of technological progress is an inevitable trend, after study of its characteristics, is conducive to the growth of the brand.