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董道清 一根筋盘活一方枇杷业
引用本文:张明江,嘉嘉.董道清 一根筋盘活一方枇杷业[J].中国市场,2012(21):40-42,7.
作者姓名:张明江  嘉嘉
摘    要:<正>一方枇杷业,满眼辛酸泪。董道清成功了,而"大难不死"、"一根筋"也成为当地的一段佳话。每年5月,四川省眉山市仁寿县贸易一条街车来人往,甚为热闹。这段时间,董道清也必然赶到这里,看看当年枇杷上市的价格。在枇杷短短20天左右的收购期中,董道清至少要收购400万公斤枇杷。仁寿县的枇杷是董道清财富的保证,

关 键 词:枇杷  仁寿县  饮料  眉山市  常温保鲜  医药行业  收购  四川省  回乡创业  家乡

Dong Daoqing:Perseverance Leads to Success
Abstract:Dong Daoqing made some 10 million yuan after career struggle of more than a decade and had 30%share of the medical company he set up,which was expected to go for IPO in 2006.It was at that time that local officials in his hometown asked him whether he would do something for the loquat business.Seeing the fellow villagers are troubled by the unsaleable loquat,Dong Daoqing sold out his stock shares and started his loquat business despite the opposition from his family and friends.The medical company Dong used to have shares in was successful in IPO,which meant he might have got 300 million yuan of wealth if he had not sold out the stocks.By contrast,he was in a career slump,as the technical challenges in preservation and delamination at room temperature had not been solved.Thank goodness!The technical problem was eventually solved.Later,Dong offered to restructure the company on condition that he would not assume the post as the director or the controlling shareholder,which spurred sales revenue of more than some 100 million yuan.Dong Daoqing succeeds,and his perseverance in pursuit of career also becomes a frequently told story.
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