| 老年人的乡村游实证研究——以上海为例 |
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| 引用本文： | 王立龙,郭颂宏.老年人的乡村游实证研究——以上海为例[J].特区经济,2007,29(2):50-51. |
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| 作者姓名： | 王立龙 郭颂宏 |
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| 作者单位： | 上海大学,国际工商与管理学院,上海,201800 |
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| 摘 要： | 近年人们对老年旅游与乡村旅游的研究一直比较多,但有关老年人的乡村旅游的专门研究还很少,而这样的研究对于开发合适的老年旅游产品和丰富乡村游客源市场具有重要意义。本文采用2006年4、5月份对上海老年人进行的问卷调查数据和访谈,用实证的方法对老年人乡村游的需求、动力因素和信息渠道选择进行分析,具体提出了一些针对老年人乡村游的产品开发和宣传促销的建议。
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| 关 键 词： | 老年人 乡村游 动力因素 信息渠道 |
Demonstration research of old man's village tourism——take Shanghai as example |
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| Wang Li Long,Guo Song Hong.Demonstration research of old man's village tourism——take Shanghai as example[J].Special Zone Economy,2007,29(2):50-51. |
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| Authors: | Wang Li Long Guo Song Hong |
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| Abstract: | The tourism research about senior citizens is highly concerned in recent years,but there is few specialized research focusing on the tours of seniors to rural areas.This paper summarized the characteristics and demands of rural tourism of seniors citizens in Shanghai,analyzed demands,information channels,and motivation factors of seniors traveling to rural area,by using data of questionnaire and interviews conduced in shanghai from April 2,2006 to May 19,2006,and provided some suggestions for promoting the senior's rural tourism. |
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| Keywords: | the senior rural tourism motivation factors of the tour information channels |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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