| 基于AHP对绵山文化旅游满意度的评价研究 |
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| 引用本文： | 田璐,林宪生,邓薇,江海旭.基于AHP对绵山文化旅游满意度的评价研究[J].经济研究导刊,2014(19):222-225. |
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| 作者姓名： | 田璐 林宪生 邓薇 江海旭 |
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| 作者单位： | [1]辽宁师范大学城市与环境学院,辽宁大连116029 [2]辽宁对外经贸学院围际商学院,辽宁大连116052 |
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| 基金项目： | 辽宁省社会科学规划基金项目（L11BJL025） |
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| 摘 要： | 绵山风景区作为山西文化旅游的重要景区,文化旅游资源年代久远且非常丰富,极具发展潜力,但是丰富的文化旅游资源并未带来丰厚的经济效益。研究游客文化旅游满意度,对绵山景区旅游资源和新产品的开发以及综合品位的上升具有重要意义。从游客偏好和满意度的调查入手,运用层次分析法对绵山文化旅游满意度进行综合系统地评价,并对该地文化旅游发展给出合理化建议,从而促进旅游业与文化产业的融合发展。
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| 关 键 词： | AHP 文化旅游满意度 绵山 |
Research on the Cultural Tourism Satisfaction of Mianshan Mountain Based on AHP |
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| TIAN Lu,LIN Xian-sheng,DENG Wei,JIANG Hai-xu.Research on the Cultural Tourism Satisfaction of Mianshan Mountain Based on AHP[J].Economic Research Guide,2014(19):222-225. |
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| Authors: | TIAN Lu LIN Xian-sheng DENG Wei JIANG Hai-xu |
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| Institution: | 1.School of Urban and Environmental Sciences, Liaoning Normal University, Dalian 116029, China; 2.School of International Business, Liaoning University of International Business and Economics, Dalian 116052, China) |
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| Abstract: | MianShan mountain is an important scenic spot of Shanxi cultural tourism, with very old and rich cultural tourism resources and extremely development potential, but the rich cultural tourism resources have not bring huge economic benefits.Study on the satisfaction of cultural tourism has the great significance of tourist resources and the development of new products and the increasing comprehensive grade for the mianshan mountain.The paper evaluates the cultural tourism satisfaction of Mianshan Mountain of comprehensive evaluation of the system through Analytic Hierarchy Process and from the survey of tourists preference and satisfaction, make rationalization proposals of the development of cultural tourism in MianSban mountain. |
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| Keywords: | AHP culture tourism satisfaction MianShan mountain |
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