A model of adolescents' online consumer self-efficacy (OCSE) |
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| Authors: | William W Hill Sharon E Beatty |
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| Institution: | a Division of Business, Mississippi State University, Meridian, Mississippi 39307, United Statesb Department of Management and Marketing, Culverhouse College of Commerce, The University of Alabama, Box 870225, Tuscaloosa, AL 35487-0225, United States |
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| Abstract: | This paper investigates adolescent online shopping and self-efficacy development in the virtual setting. The authors present and test a model of antecedents and mediators to two dimensions of online consumer self-efficacy. Additionally, a discriminant analysis finds that more involved adolescent online shoppers can be differentiated from less involved online shoppers on key variables of interest-shopping motivations, self-efficacies, shopping behaviors, and relative influence in household decision-making. |
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| Keywords: | Adolescents Online consumer self-efficacy Consumer socialization Online shopping motivations Online shopping |
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