| 在线消费者分类研究述评 |
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| 引用本文： | 王海萍,.在线消费者分类研究述评[J].华东经济管理,2011,25(3):147-150. |
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| 作者姓名： | 王海萍 |
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| 作者单位： | 山东财政学院统计与数理学院,山东,济南250014 |
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| 摘 要： | 在线消费者是从事在线业务，即在线浏览、搜寻或交易的消费者。从人口统计特征、消费心理与行为方面的不同分类标准对现有文献所作研究进行回顾，为后续的在线消费者分类研究指明方向，也有助于网站经营者确定自己的细分市场，有针对性地实施营销策略，以实现网站经营目标。
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| 关 键 词： | 在线消费者 分类 消费心理 消费行为 |
Research Review of Online Consumers Typology |
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| WANG Hai-ping.Research Review of Online Consumers Typology[J].East China Economic Management,2011,25(3):147-150. |
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| Authors: | WANG Hai-ping |
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| Institution: | School of Statistics and Mathematics; Shandong University of Finance; Jinan 250014; China |
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| Abstract: | Online consumers are consumers engaging in online business such as online browsing,searching or trade.On different classification standards of the demographic characteristics,consumer psychology and behavior,present literature is reviewed.This will point the direction of typology research of online consumers.This also helps website operators decide their own segment markets and carry out marketing strategies pertinently in order to realize the object of websites operation. |
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| Keywords: | online consumer typology consumption psychology consuming behavior |
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