中国企业应该选择什么样的跨国经营战略

我国加入WIO后，中国企业开展跨国经营是必然的选择。那么。中国企业应选择什么样的跨国经营战略呢?在对美国公司的国际战略、欧洲公司的多国战略以及日本公司的全球战略简单分析的基础上。认为中国公司应该综合这三种较为成熟的战略模式。但同时中国企业在综合这三种战略模式时应该注意一些基本问题。

What strategy of transnational business should Chinese enterprises choose

After China' s joining WID, it is a certain choice that Chinese entelprises develop transnational business. What strategy of transnational business should Chinese enterprises choose? In this article, there are some simple analyses for the intemational strategy of American corporations, the multinational strategy of European corporations and the global strategy of Japanese corporations. The author holds that Chinese corporations should synthesize the above mentioned three strategic models, and this article Puts forward some basie problems that Chinese enterprises must pay attention to in doing it.